Our brief was to get adult drinkers who have forgotten how much they enjoy the delicious taste of a Baileys treat, to take their Baileys out of the cupboard and enjoy it on more adult-treating occasions outside of Christmas.
Social data showed that the iconic black bottle of Baileys had a downside; it can make understanding how much liquid you have left… quite tricky.
Baileys Sound Scales is a mobile experience that allows consumers to know how much is left in the dark thick glass bottle of Baileys. A physical+Digital brand interaction that unlocks product recipes and offers.
Social data showed that the iconic black bottle of Baileys had a downside; it can make understanding how much liquid you have left… quite tricky.
Baileys Sound Scales is a mobile experience that allows consumers to know how much is left in the dark thick glass bottle of Baileys. A physical+Digital brand interaction that unlocks product recipes and offers.
Cannes Silver Lion 2024 - Use of Audio
Cannes Silver Lion 2024 - Creative Commerce
D&AD Wood Pencil - Digital Marketing
Shortlisted at Cannes Lions 2025 - Creative Data
The One Show 2025 - 2 Merit recognitions
The Drum Awards Festival 2024 - Bronze
Eurobest Awards 2024 - Silver & Bronze - Radio & Audio
Cannes Silver Lion 2024 - Creative Commerce
D&AD Wood Pencil - Digital Marketing
Shortlisted at Cannes Lions 2025 - Creative Data
The One Show 2025 - 2 Merit recognitions
The Drum Awards Festival 2024 - Bronze
Eurobest Awards 2024 - Silver & Bronze - Radio & Audio
