I'm Tomas Lavagno.
I was born in Buenos Aires on April 20, 1979. Near midday.
The clock was exactly at 11:50 am.
I was late for breakfast.
I was blond. I was beautiful.
When I was six years old,
my mother introduced me to advertising
by making me act on a Nesquik spot.
I have searched for it, but could never find it.
After leaving high school,
I tried to become a professional football player.
I was chosen by Boca Juniors,
I stayed for one year and then, I left.
Later I tried to play for other teams but I ended up in University.
Then the time came for my other passion, advertising.
Agulla & Baccetti was my first agency.
Even when I look back today, I still can’t believe where I was.
Most of the best creatives were working there. Always pushing for the best possible ideas.
I believe it was the perfect place to be for someone who wanted to learn.
But after working in so many places, I’m still being that someone, keen to learn and do more, always thinking of those amazing creatives that made me really love what I do.
Dubai.
A place that was so new, different, and culturally diverse. I feel it was the right decision. My life has changed since then - in so many ways. Just meeting and working with people from all around the globe is enough to grow on a personal level. I married a British girl and we've got an Argenbritish boy. Rafael. I’m sure he will support Boca Juniors when he grows up. Working in Dubai has taken me on a learning curve. I got to film in places like Beirut, Cairo, Nepal, Slovenia, KSA.. places I never thought of visiting before coming here. I got the chance to learn a lot about myself as a creative and as a manager. Every new colleague, client, friend. All who had something to teach me.
I was born in Buenos Aires on April 20, 1979. Near midday.
The clock was exactly at 11:50 am.
I was late for breakfast.
I was blond. I was beautiful.
When I was six years old,
my mother introduced me to advertising
by making me act on a Nesquik spot.
I have searched for it, but could never find it.
After leaving high school,
I tried to become a professional football player.
I was chosen by Boca Juniors,
I stayed for one year and then, I left.
Later I tried to play for other teams but I ended up in University.
Then the time came for my other passion, advertising.
Agulla & Baccetti was my first agency.
Even when I look back today, I still can’t believe where I was.
Most of the best creatives were working there. Always pushing for the best possible ideas.
I believe it was the perfect place to be for someone who wanted to learn.
But after working in so many places, I’m still being that someone, keen to learn and do more, always thinking of those amazing creatives that made me really love what I do.
Dubai.
A place that was so new, different, and culturally diverse. I feel it was the right decision. My life has changed since then - in so many ways. Just meeting and working with people from all around the globe is enough to grow on a personal level. I married a British girl and we've got an Argenbritish boy. Rafael. I’m sure he will support Boca Juniors when he grows up. Working in Dubai has taken me on a learning curve. I got to film in places like Beirut, Cairo, Nepal, Slovenia, KSA.. places I never thought of visiting before coming here. I got the chance to learn a lot about myself as a creative and as a manager. Every new colleague, client, friend. All who had something to teach me.
Agulla & Baccetti (2001 -2005) - Junior Art Director
El cielo y el Infierno de Agulla & Baccetti (2005 -2006) - Art Director
Publicis (2007 -2008) - Senior Art Director
Ogilvy & Mather (2008- 2012) - Senior Art Director
JWT (2012-1014) - ACD
IMPACT BBDO (2014) - Creative Director
TBWA RAAD (2014 - 2015) - Creative Director
JWT Dubai (2015 - 2017) - Creative Director
MullenLowe MENA (2017-2018) - Creative Director
Geometry MENA / VMLY&R Commerce Dubai (2018-2021) - Creative Director
VMLY&R Commerce NY - Freelance Creative - 2021-2023
VMLY&R Commerce London - Associate Creative Director - 2023 - present
tomylavagno@gmail.com
+44 7469 583377