An innovative action for Budweiser associated with the growth of a new and very singular sport: “Poolball”, an idea that links two great passions of men, nightlife and soccer. 
A giant pool table over 7x3 meters long, with 15 redesigned soccer balls. Two teams of 2 friends standing on top of this huge table playing with the same pool rules. The difference is in “Poolball” you use your feet to shoot and not the club. 
“Poolball” was presented in an exclusive event where over 600 people enjoyed and had fun with this new sport. There were tunnels, foot games and high precision shots together with good music, mirror balls, women and the most sold beer in the world, Budweiser. Fox Sports and ESPN broadcasted live. Poolball has been touring around bars and pubs in Buenos Aires
Bronze - Cannes Lions 2011
Gold - Circulo de Creativos 2011
Silver - Ojo de Iberoamérica 2011
Silver - Effie Awards 2011
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