Car accidents are the number one cause of death in the entire Argentine province of Córdoba. Traffic signs are there, but people don’t seem to notice them. ‘La Voz del Interior’ is Córdoba's most popular newspaper and its aim was to help develop the public’s understanding of this issue. Our solution was simple: we created traffic signs that would be impossible to ignore.
Cannes Gold Lion 2013
Gold - Circulo de Creativos 2013
Gold - Effie 2013
Holy Grail 2013
D&AD Awards, 2014 Outdoor Advertising Ambient Yellow Pencil
One Show 2014 Advertising Innovation in Outdoor / Outdoor Merit Pencil
London International Awards 2013 Billboard Innovative Use of Billboard Silver Winners

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