Mexican ice cream brand Elena’s launched Adiós Amor Adiós, an ice cream designed with heartbreak in mind.
The limited-edition ice cream pint includes five flavors strategically layered to coincide with the stages of a breakup, including Matcha Tea for anger, which raises serotonin, GABA and dopamine levels. Dark Chocolate is for sadness because its rich amino acids help the brain release endorphins.
Epica Award 2021 - Gold - Confectionery & Snacks
Epica Award 2021 - Bronze - Humour in Advertising
The Drum Award 2021 - Retail
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