Mexican ice cream brand Elena’s launched Adiós Amor Adiós, an ice cream designed with heartbreak in mind.
The limited-edition ice cream pint includes five flavours strategically layered to coincide with the stages of a breakup, including Matcha Tea for anger, which raises serotonin, GABA and dopamine levels. Dark Chocolate is for sadness because its rich amino acids help the brain release endorphins.
The limited-edition ice cream pint includes five flavours strategically layered to coincide with the stages of a breakup, including Matcha Tea for anger, which raises serotonin, GABA and dopamine levels. Dark Chocolate is for sadness because its rich amino acids help the brain release endorphins.
Epica Award 2021 - Gold - Confectionery & Snacks
Epica Award 2021 - Bronze - Humour in Advertising
The Drum Award 2021 - Retail
![](https://cdn.myportfolio.com/29cbcbc9-605e-4711-b6e3-8502e5a35061/5c50693e-a52d-4847-b5f4-d155d2edca88_rw_1920.jpeg?h=6edbd7652b9bba858de3f23a42a4049b)
![](https://cdn.myportfolio.com/29cbcbc9-605e-4711-b6e3-8502e5a35061/02b23c92-30df-4b9b-bb32-35a5a8522052_rw_1920.jpeg?h=59b2b2275dd1eb007f66bcacf1af038f)
![](https://cdn.myportfolio.com/29cbcbc9-605e-4711-b6e3-8502e5a35061/febe2fb7-7261-4ea0-9f3c-cde7e25f3f30_rw_1920.jpeg?h=018615f7c85aec0cdacb1d1036ee386e)
![](https://cdn.myportfolio.com/29cbcbc9-605e-4711-b6e3-8502e5a35061/69285e1e-18d3-4076-a4c9-25c57c21f67e_rw_1920.jpeg?h=eca9eeebd361d1de73748f6ad3f6ca50)
![](https://cdn.myportfolio.com/29cbcbc9-605e-4711-b6e3-8502e5a35061/4fceaaa0-3382-4a0b-acbe-87025c602fbb_rw_1920.jpeg?h=c112617c13e5910658a14b43ea851c6d)
![](https://cdn.myportfolio.com/29cbcbc9-605e-4711-b6e3-8502e5a35061/73704601-38f7-4cd8-903a-8d3beada1cf4_rw_1920.jpeg?h=a2712483c5b109112bb0c5edb1392618)