The challenge was to shift Berocca from sports to daily usage and highlight how your everyday work is physically demanding. Berocca Mechanical Desk got a Shortlist at the first Cannes Lion Health.
To promote vitamin tablets and effervescent drinks, we set up an installation in downtown Buenos Aires inviting people to test their energy level and "beat their daily grind".
The brand created a fake office featuring a moving desk and let pedestrians take part in a real rodeo!
Riders were challenged to stay at least 24 seconds on this crazy "Mechanical Desk" without being ejected and manage to post a tweet using a keyboard and a mouse.
To promote vitamin tablets and effervescent drinks, we set up an installation in downtown Buenos Aires inviting people to test their energy level and "beat their daily grind".
The brand created a fake office featuring a moving desk and let pedestrians take part in a real rodeo!
Riders were challenged to stay at least 24 seconds on this crazy "Mechanical Desk" without being ejected and manage to post a tweet using a keyboard and a mouse.
Shortlist / Health & Wellness / Cannes Lions Health 2014
Shortlist / Direct / El Sol de Iberoamérica 2014
Shortlist / Direct / Argentinian Creative Circle 2014
Shortlist / Direct / El Sol de Iberoamérica 2014
Shortlist / Direct / Argentinian Creative Circle 2014
